Josie is the Director of the Better Start Bradford Innovation Hub and Bradford Inequalities Research Unit. Josie’s research focusses on integrating research into practice in order to improve quality of care, reduce health inequalities and enhance the evidence base of interventions in practice. Josie also leads the world’s first experimental birth cohort: Born in Bradford’s Better Start. Josie has a PhD in psychology, and has worked as a research programme manager in applied health research with experience of mixed methods approaches including pragmatic randomised controlled trials, cluster trials, cohort studies and process evaluations. Josie’s research interests are in applied health research in vulnerable populations and the implementation and evaluation of complex interventions in community settings.