Abstract: The megastudy is a promising concept for testing and evaluating behavioural interventions. As a scaled up RCT, it allows an apples-to-apples comparison of a battery of interventions applied to the same sample. But the devil is in the details: the megastudy is useful insofar as the interventions are designed and selected appropriately. This talk will discuss a stakeholder-informed, crowd-sourcing approach to intervention development. As a case study, it will frame the discussion around an ongoing project: The AMR Intervention Development and Forecasting Collaboration, a stakeholder-informed megastudy of behavioural interventions designed to improve behaviours that reduce the spread of antimicrobial resistance (AMR).
Bio: Kristian Myrseth is a Professor of Management at the University of York and Associate Editor at the Journal of Economic Psychology. His research focuses on behavioral decision making and judgment, spanning social-cognitive psychology, consumer behavior, and behavioral economics. Topics include self-control, cognitive foundations of pro-social behavior, perceptions of risk and uncertainty, and consumer finance. His research draws on a range of empirical methods, including surveys, laboratory experiments, and field studies.